This project had a lofty goal of increasing organic site traffic through the use of advanced SEO strategies and nothing else. No social media, no special events at the brand’s 11 retail locations–just SEO. 

At the core of our strategy lay an intricate understanding of Google's always-evolving algorithms and user behavior. We recognized the importance of structured data and implemented schema markup across the website, enriching search results with rich snippets that enhanced visibility and click-through rates. Using advanced SEO strategies, including schema markup, strategic link building, efficient keyword optimization with tools like Moz and SEMrush, and attention-grabbing tactics such as blog posting and brand pages, the site increased traffic by a factor of 3.

I prioritized keyword optimization and fine-tuning our content strategy throughout the entire site. Through comprehensive keyword research, competitor analysis, and rank tracking, I gained invaluable insights into search trends and user intent, guiding my content creation efforts. By integrating these relevant keywords into our website's structure, metadata, and content, I optimized for search engines and human readers, striking a delicate balance between visibility and relevance.

Crafting compelling, informative blog posts that addressed user queries, the site’s main pages got an almost immediate boost in eyeballs within the first few weeks. By consistently publishing high-quality content that resonated with our target audience, I established the site as a trusted source of information within our industry, driving organic traffic and fostering community engagement.

Recognizing the significance of brand pages as a cornerstone of the SEO strategy, I optimized these pages with informative content, clear calls to action, and a great amount of backlinks to related pages all over the site. By aligning brand messaging with user intent and search queries, I was able to maximize visibility and conversion potential, transforming brand pages into invaluable assets for driving organic traffic and nurturing leads.

Through these efforts, organic traffic surged, exceeding my initial projections and surpassing competitors within our niche (taking minimal spending into account). The combination of advanced SEO tactics, including schema markup, strategic link building, efficient keyword optimization, blog posting, and brand pages, propelled our website to new heights, cementing its position as a dominant force in the digital landscape.

Below are examples of the following:

1. Custom interlinked FAQs
2. Custom keyword-based, fully inter-linked  “Get the Look” page
3. Custom Brand Page (Jaques Marie Mage)
4. Brand page with optimized keyword structure
5. Standardized FAQs for category-specific navigation
6. Custom Pages for popular search terms (Varilux)

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